The UP campaign was co-founded by Richmond Stace and Georgie Standage. The campaign was launched with a singing event at Heathrow Terminal 5 in March 2015 with over 700 Rock Choir members performing. It was amazing!
Now they are taking the project forwards by re-launching as a social enterprise. This gives UP the vehicle to deliver our vision globally. The purpose is to reduce the suffering and the costs associated with pain by giving people the knowledge and skills. As a social enterprise they connect with policymakers, healthcare organisations, charities and others to reach across Society.